Five fashion brands worth knowing for plus-size wardrobes
Finding flattering, well-made clothing in extended sizing used to feel like an Olympic sport, and more often than not ended in a quiet defeat at David Jones or a frustrating scroll through The Iconic's curve edit. These days, the plus-size landscape has shifted considerably, and Australian shoppers are spoilt for choice when it comes to labels that genuinely design with curves in mind rather than treating them as a side hustle. From homegrown favourites to international names that ship reliably to our shores, here are five fashion brands worth a serious look.
The right plus-size brand for you depends on what you are hoping to add to your wardrobe, how much you are comfortable spending, and how quickly you need those pieces in your hot little hands. Some shoppers prioritise Australian-owned labels with fast dispatch, while others are happy to wait a little longer for international shipping if it means accessing a more distinctive aesthetic.
ASOS Curve earns its spot in any plus-size wardrobe
ASOS has long been a default starting point for Australian online shoppers, and its Curve range has grown into one of the most dependable destinations for trend-led plus-size pieces. The label stocks everything from slinky going-out tops to oversized shirting and surprisingly decent denim, with most styles available from a size 18 through to a size 28.
What sets the range apart is the sheer breadth of the offering. You can grab a pair of wide-leg trousers for the office, a sequinned mini for a Saturday arvo at the pub, and a linen jumpsuit for a Byron Bay weekend, all in one order without having to compromise on fit. Shipping to Australia generally takes around five to seven business days, and returns are straightforward if something does not work out the way you hoped.
Pricing sits firmly in the mid-range, which makes it easy to justify a few experimental pieces each season. The trick is to filter by your usual size and check the model photos carefully, as the cut varies considerably between sub-brands within the same site.
City Chic champions Australian design for fuller figures
City Chic remains the most recognisable homegrown name in plus-size fashion, and it is still a strong recommendation for anyone wanting to support an Australian label while still feeling like they are shopping something current. The brand is widely stocked at Myer and David Jones, and its own website offers next-day dispatch on most metro orders, which is a genuine bonus when you need something for the weekend.
The aesthetic leans polished and feminine, with a healthy dose of occasionwear alongside everyday staples. Think softly draped wrap dresses, tailored trousers with proper pocket placement, and resort pieces that travel beautifully. If you are heading off on a holiday from Sydney in summer, this is one of the easier ranges to build a small capsule around.
Sizes run generously from roughly 14 through to 24, and the fit has improved markedly over the last few years as the brand has invested in better pattern-making. I would still recommend trying on a few pieces in-store before committing to multiple online orders, particularly for fitted styles where the cut can vary between collections.
Eloquii delivers American glamour worth the wait
Eloquii started life as a plus-size offshoot of The Limited and has since carved out a distinctive identity of its own, focusing on bold prints, statement occasionwear, and well-cut separates that feel grown-up without being dull. While the brand is based in the United States, it ships internationally, and Australian customers can order through the main site with a little patience on delivery times.
The sweet spot here is special-occasion dressing. I have relied on Eloquii for wedding guest outfits, race-day ensembles, and any event where the dress code calls for something a bit more considered than the high-street average. The fabrics feel substantial, the colours photograph beautifully, and the cuts are designed for curves rather than borrowed from a mainline range.
Sizes extend from 14 to 28, and the brand also offers a petites range for those of us who find standard lengths a little generous in the leg and sleeve. Customs duties apply on orders over the Australian threshold, so it pays to consolidate purchases into fewer, larger orders to get the most value from each shipment.
Boden brings heritage style into the plus-size market
Boden has been quietly building a plus-size range that punches well above its weight, particularly for shoppers who prefer a slightly more polished, heritage-inspired aesthetic. The brand is British, but it has cultivated a loyal following in Australia thanks to its reliable quality, distinctive prints, and excellent customer service.
The collection leans towards tailored dresses, smart-casual separates, and beautifully cut outerwear that translates easily into a Melbourne or Adelaide wardrobe. There is a real focus on natural fabrics, considered details, and pieces that feel like they will last several seasons rather than a single wear. Pricing sits at the higher end of the spectrum, but the cost-per-wear maths works out favourably for the investment pieces.
Standard delivery to Australia takes around seven to ten business days, and the returns process is genuinely hassle-free. If you are new to the brand, I would suggest starting with one of their signature dresses to get a sense of the fit, then branching out into trousers and knitwear once you have established your size.
Sananas offers a French approach to inclusive dressing
Sananas is a French label that has built a devoted following across Europe and is increasingly catching the attention of Australian shoppers looking for something a little different. The brand's plus-size offering, detailed on the Sananas blog, leans towards romantic blouses, beautifully cut jeans, and the kind of effortless weekend pieces that work as well for a Sunday brunch as they do for a midweek errand run.
What sets Sananas apart is the styling sensibility. The pieces feel considered rather than thrown together, with a strong emphasis on fabric drape and a muted palette that makes building a cohesive wardrobe much easier. French sizing runs a little differently to Australian conventions, so I would recommend checking the measurements carefully and ordering one size up if you are between sizes.
Shipping to Australia is reliable, generally arriving within ten days of dispatch, and the brand occasionally runs promotions that make the higher price point easier to swallow. For anyone wanting to broaden their plus-size wardrobe beyond the usual suspects, this is a worthwhile addition to the rotation.
| Brand | Size range | Shipping to Australia | Price point | Best for |
|---|---|---|---|---|
| ASOS Curve | 18–28 | 5–7 business days | Mid | Trend-led everyday pieces |
| City Chic | 14–24 | Next day (metro) | Mid | Polished Australian design |
| Eloquii | 14–28 | 10–14 business days | Mid–high | Occasionwear and events |
| Boden | 14–24 | 7–10 business days | High | Heritage investment pieces |
| Sananas | 16–26 | Around 10 days | Mid–high | Effortless French staples |
Smart shopping pointers for plus-size wardrobes
Before placing an order with any new brand, it pays to do a little homework. Sizing conventions differ wildly between labels, return policies vary, and what looks flattering on the model is not always what works on your particular shape. The following pointers can save both time and money.
- Always check the size guide and measure a similar garment you already own before ordering.
- Read recent customer reviews for notes on fit, fabric weight, and how the piece wears after washing.
- Order during a sale or with a welcome discount to test the brand without committing to full price.
- Keep a note of your usual size in each brand, as this becomes a useful reference for future purchases.
A few extra habits worth building into your routine:
- Sign up for email newsletters to catch sales and new arrivals.
- Follow the brand on social media for styling ideas and real customer photos.
- Photograph your outfits when they work well, so you can recreate the look later.
- Invest in a few quality basics before branching into trend pieces.
For ongoing inspiration, outfit ideas, and the occasional sale alert tailored to Australian shoppers, the team at ginghamandsparkle.com shares regular posts on styling, holiday wardrobes, and seasonal trends. Their practical approach to building a working wardrobe is genuinely useful when you are stuck in a styling rut and need a fresh perspective.
From there, it is simply a matter of bookmarking the site for weekly outfit ideas, signing up for the email newsletter to catch every sale, and starting to build the kind of plus-size wardrobe you have always wanted to wear. With the right labels on speed dial and a clear sense of your own personal style, dressing for curves in Australia has never been easier or more enjoyable.
